From Interactions to Transactions: Designing the Trust Experience Business to Consumer Electronic Commerce

by Florian N. Egger
Oct. 2, 2017 1 comment Infosecwriters Management

Electronic Data Interchange (EDI) is a protocol that enables businesses to exchange information and transact via proprietary networks. This early form of Business-to-Business (B2B) electronic commerce (e-commerce) was quickly supplanted by Internet-based e-commerce, as it is much cheaper and more flexible. With increasingly more private users on the Internet, Business-to-Consumer (B2C) e-commerce flourished in the late 90s, giving them access to products and services from all over the world. However, adoption and usage of e-commerce websites were found to be particularly affected by trust concerns. Lack of trust is mostly due to security and privacy concerns, unfamiliar online services, lack of direct interaction with products and people, as well as the poor credibility of online information. In order to address the problem of trust in B2C e-commerce, we have adopted an approach that stems from the discipline of Human-Computer Interaction (HCI) that focuses on the total user experie...

Irina Alexandra Negrii 7 months, 1 week ago

all the goals have been met successfully...the author is very talented and well informed